The fifth edition of the Egyptian conference Egypt Can with Investment and Development “Misr Tastatea” is out on the billboards of Cairo, Egypt with an awareness outdoor advertising campaign, under the supervision of Egypt’s president AbdelFattah Elsisi, organized by Ministry of Investment and International Cooperation and Ministry of State for Immigration and Expatriate Affairs to make sure you “Sign your own certificate of success”.

The campaign’s visuals have a white background and a transparent infinity sign that shows buildings, a ship and our beloved Nile River. As for the ad copy, it includes all the conference’s information that will be held “During the 16th- 17th of October 2019” and “مصر تستطيع”, "بالاستثمار والتنمية" which translates to “Egypt Can”, “With investment and development” in a big font. While the upper area informs that the conference is “Under the supervision of President AbdelFattah Elsisi” and next to it the logos of Ministry of State for Immigration and Expatriate Affairs, the road to Egypt 2030, in addition to Ministry of Planning, Monitoring & Administrative Reform. Another visual with the same template design has the logo of the road to 2030 occupying a bigger space this time.

The campaign started to spread during the second week of October, using billboards and butterfly double-decker in different locations across Greater Cairo.

“Sign your own certificate of success” with Egypt Can-00
“Sign your own certificate of success” with Egypt Can-00

The Art & Science of OOH

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