A new teaser OOH campaign has popped up on the roads of Cairo, filling the billboards with a tempting message that is teasing viewers and leaving them on a cliffhanger.

Using in the visuals an orange, petrol and gray backgrounds, with geometrical shapes that seem to be inspired from the logo that appears at the top left corner; the ad copy teases with “The game is about to change”, this statement is raising questions on the roads and we are eager to know more.

The campaign was spotted during the last week of October, using uni-poles and double-decker poles in different locations across Greater Cairo.

As promised to reveal the secrets behind this campaign; the game is changing by the new real estate developer Cornerstone Development that unveiled its name later on an OOH campaign in late October, then released their first residential project The Curve on another outdoor campaign in late November to start an active out-of-home strategy that seems to be lasting for a long time.

An anonymous advertiser tempts the OOH scene with a teaser campaign-00
An anonymous advertiser tempts the OOH scene with a teaser campaign-00

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