A new teaser OOH campaign has popped up on the roads of Cairo, filling the billboards with a tempting message that is teasing viewers and leaving them on a cliffhanger.

Using in the visuals an orange, petrol and gray backgrounds, with geometrical shapes that seem to be inspired from the logo that appears at the top left corner; the ad copy teases with “The game is about to change”, this statement is raising questions on the roads and we are eager to know more.

The campaign was spotted during the first week of October, using uni-poles and double-decker poles in different locations across Greater Cairo.

Stay tuned with us as we cover the reveal campaign.

An anonymous advertiser tempts the OOH scene with a teaser campaign-00
An anonymous advertiser tempts the OOH scene with a teaser campaign-00

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