After a two years disappearance since their previous campaign, Egyptian insurance company Royal Insurance has finally returned with a new branding OOH campaign to promote their variant insurance policies. The displayed images use their branded royal blue color in the background, with partitions that take viewers to different scenarios and places to bring us to the ad copy that insures “In anywhere, you are always safe”, and their tagline “Unlimited trust”. The brand’s logo appears at the top on a white background, and at the bottom space appears their hotline for further inquiries. The campaign surfaced during the last week of September, on uni-poles and billboards in different locations across Greater Cairo.
