After reintroducing “The evolution of the legend” in May, multinational automotive brand Toyota is back to the OOH scene to promote their premium engine oils, while also featuring four different Toyota car models in a new outdoor campaign. Using in the visuals a dark and smoky background that gives the whole ad edgy feelings; the three oil barrels are featured in the center of the ad and parallel to them, four different Toyota models appear such as Toyota Fortuner, Toyota Corolla, Toyota Rush and Toyota C-HR and right behind the cars the engine oil is shown. As for the ad copy, it introduces “Prime oil engine” and another copy that empowers the brand “Oil that you can count on”. The bottom space is booked for Toyota’s logo and hotline for further information. The campaign was launched during the first week of October, on uni-poles, double-decker poles and billboards in several locations across Greater Cairo.
