Following their last outdoor advertising campaign on April, your favorite furniture show Le Marché is back with its 43rd edition to grant you the opportunity of redecorating your house on a new cross-promotion campaign with installment plans solution vaLU.

The furniture show uses various visuals of their familiar artwork with different colors that we have seen along with the past multiple editions, displaying some furniture’s and announcing their location and date of the event; it takes place from the 24th till the 27th of October at Egypt International Exhibition Center, while the bottom space includes their sponsors.

Appearing during the last week of September, the campaign uses billboards and double-decker poles in multiple locations across Greater Cairo.

Le Marché announces their 43rd edition on Cairo’s billboards-00
Le Marché announces their 43rd edition on Cairo’s billboards-00

The Art & Science of OOH

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