The house of fine patisserie El Domiaty Patisserie has launched a new awareness OOH campaign to announce their new fast food restaurant Dom Court in Giza, shifting their focus from desserts to main courses. After 69 years of experience in pastry, El Domiaty Patisserie has decided to open its first restaurant; the visuals show the delicious sandwiches that they offer with ad copies that empower the new brand “New way of grilling”, “Grilling on firewood” and lastly a copy that tempts viewers “You’re missing a lot”. The bottom space is reserved for its locations, social media accounts and hotline for more information. The campaign surfaced during the last week of September, on uni-poles and billboards in different places across Greater Cairo.
