New Out-Of-Home campaign from music production company Mazzika announces the release of Ramy Sabry’s latest album “The Man”, sponsored by Orange Egypt.

As an exclusive release for the telecom provider’s customers, users can dial a code and listen to the album before it is available to the general public.

The ads showcase a photo of Ramy Sabry and contain very straightforward ad copy, informing viewers of the exclusive promotion and the name of the Egyptian artist, whose previous albums have been very successful.

With mega-signs and uni-poles, the campaign can be seen in selected locations across the Gretaer Cairo.

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