Parallel to their current OOH campaign, leading and international real estate developer Ora Developers announces the opening of Paris Saint-Germain Football Academy at their residential project ZED that is located in Sheikh Zayed City. Using in the visuals royal blue background that reserves the identity of the football club with its branded color; the displayed images feature talented youngsters playing football and an ad copy that announces “Now at ZED El Sheikh Zayed, PSG Academy”, with logo of the academy appearing next to the ad copy; and at the bottom space appears the logo of ZED, a CTA to viewers “Apply now” and their hotline to apply through or for any further information. The campaign was seen during the second week of September, using uni-poles, billboards and mega-signs in several locations across Greater Cairo.
