The MSME Development Agency has appeared on the billboards of Cairo with a new outdoor advertising campaign to announce their upcoming exhibition Turathna, which will be held at Egypt International Exhibitions Center in Fifth Settlement, under the auspices of President Abdel Fattah el-Sisi.

The organizer is bringing us the largest gathering of exhibitors that are specialized in handicrafts, precisely in Egypt’s heritage which is reflected perfectly in the visuals that use a dark maroon background and feature impressive handmade accessories. As for the ad copy, it informs of the name of the exhibition “Turathna” which translates to “Our heritage”, and then it announces its location and date “At Egypt International Exhibitions Center – Mosheer Axis – Fifth Settlement”, “From the 2nd to the 6th of October”, as well as mentioning that the exhibitions is “Under the auspices of President Abdel Fattah el-Sisi”. The bottom space is reserved for the sponsors such as ADIB, Al Baraka Bank Egypt, Housing & Development Bank, Suez Canal Bank, EBE, Banque Misr, Banque du Caire, Islamic Development Bank (IsDB), Saudi Fund for Development, International Labor Organization, United Nations Development Programme and National Company for International Exhibitions and Conferences.

The campaign surfaced during the third week of September, using uni-poles, billboards and butterfly double-decker poles in various locations across Greater Cairo.

Turathna gathers exhibitors of handicrafts in October-00
Turathna gathers exhibitors of handicrafts in October-00

The Art & Science of OOH

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