Real estate developer Catalyst
Developments is thriving for more visibility and recognition this month by launching different OOH campaigns at the same time; promoting their medical center Ozone in New Cairo, parallel to their outdoor
campaign for Cairo Capital City.
Using in the visuals the conceptual design of the medical center in the background to be the showcase of a doctor; appearing in a geometrical shape. The ad copy dominates the billboards and introduces to viewers the “Largest integrated medical hub”; then it reinforces the variety of the centers that they have “Specialized medical center – Radiology center – Laboratories”. As it also promises “Delivery in 2020”, and introduces a special offer “Extended payment plan”. The logo of the advertiser appears at the bottom in addition to their hotline.
The campaign surfaced on the billboards during the first week of September, using uni-poles, double-decker poles and butterfly Quattro-decker poles in several locations across Greater Cairo.
Industry: Medical Centers
Advertiser: Catalyst Developments
OOH Size: Double-decker Pole | Gate | T-pole | Butterfly Quattro-Decker | Uni-Pole
Region: North Africa
Tags: Branding Campaign | New Cairo | Payment Plan
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