Real estate developers Mariout Hills Group (MHG) and Icon Developments have joined forces in their first project together to take environmental friendly cities to a whole new level. They have appeared on the billboards of Cairo with a new OOH campaign to promote Eco City in New Alamein, Egypt. The distinguished project is keen to be fully environmental friendly by introducing ecotech housing, organic farms and technology to produce water from air. As for the displayed images, they use a leafy background to reflect the whole idea of the project; with a golden diamond shape centered in the middle of the ad, informing viewers with the ad copy about the name of the project and its location “Eco City”, “New Alamein”, also announcing that it is “Now in Egypt”. The bottom space is reserved for the logos of the advertisers and parallel to them MHG’s hotline appears for further information. The campaign was seen during the second week of September, on uni-poles and billboards in multiple locations across Greater Cairo.
