One of the very first cosmetic centers in Egypt, WHAM Clinics has released a new OOH awareness campaign to encourage you to take good care of yourself.
Introducing their services to the viewers, WHAM seems to target women with their campaign as it shows in the visuals; a cheerful young lady is seen in a short dress, and long hair-free legs. Regarding the ad copy, it introduces their services “Body contouring”, “Nutrition”, “Laser hair removal” and “Cosmetology”, letting the billboards viewers know that “WHAM Clinics” has been there for “30 years” taking care of your “Skin, body and mind wellness”. The bottom area offers their different branches and a hotline as a CTA.
Popping on the roads for a while, the campaign started to expand during the first week of September on double-decker poles and uni-poles in different locations across Greater Cairo.
Industry: Medical Centers
Brand: WHAM Clinics
Advertiser: WHAM Clinics
OOH Size: Double-decker Pole | Gate | Uni-Pole
Tags: Awareness Campaign | Multi-Channel Campaign
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