Commercial and residential real estate developer Samcrete Development has finally returned with a new OOH campaign to promote the launch of their comprehensive medical facility PyraMed Medical Park; after introducing it last year in an outdoor campaign.
Samcrete Development is building a world-class complex with top-notch medical facilities, healthcare services and support. In this campaign, the visuals show images of a wall with geometrical shapes and a filter that creates a layer with different colors on top of it; as for the ad copy, it goes straight to the point to announce “Now launching”, a fully integrated complex that is bound to include “Clinics & Hospital” as well as mentioning the brand’s tagline “The best in medical care”. The bottom space is reserved for their payment plan, the logo of the advertiser and their hotline for further inquiries.
The campaign was seen during the first week of September, on serials of uni-poles in different locations across Greater Cairo.
Industry: Medical Centers
Brand: PyraMed Medical Park
Advertiser: Samcrete Development
OOH Size: Gate | Uni-Pole
Region: North Africa
Tags: Product Launch
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