Mansour Group is finally back to the billboards of Cairo with an OOH campaign to advertise its leading mineral water brand Hayat after a year of disappearance from the outdoor market. The campaign uses the same visuals as they used in last year’s campaign; reposting it with the same beautiful illustrated paintings of Siwa Oasis and the same ad copy that empowers the brand and makes it unique “From the purity of Siwa Oasis” and the brand’s famous tagline “From 1000 meters deep, to your hands” The campaign expanded during the last week of August, using uni-poles and double-decker poles in selected locations across Greater Cairo.
