After their latest outdoor advertising campaign in August, Skywalk Developments continues to dazzle on the roads of Cairo, Egypt with their ongoing OOH strategy, reinforcing their mixed-use project, Skywalk in Cairo-Alexandria Desert Road to make sure it holds a spot in the market.

With a galaxy like background, the sophistication of the brand is reflected on the billboards, while the ad copy has “Skywalk”, their unique logo in addition to “Mehwar Exit & Cairo-Alex road”. Another visual has part of the project in a live shot, reinforcing their project with the same copy as their last campaign “Launching offices now”, the bottom space includes their hotline for any further inquiries.

Upgrading their visuals on the roads during the first week of September, the campaign uses a serial of uni-poles in several locations across Greater Cairo.

Skywalk reinforces their project with an OOH campaign-00
Skywalk reinforces their project with an OOH campaign-00

The Art & Science of OOH

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