After sharing nostalgic moments about Sahel in June, leading real estate developer SODIC is back with a new OOH campaign to present the latest edition of SODIC’s “Signature communities” The Estate in New Zayed.
The displayed ad images show a collage of different real shots, that represents what this project is all about. It gives viewers vintage and modern vibes at the same time; the goal is to offer something new but with traditional values at heart. As for the ad copy, it announces the name of the project “The Estate”, with the location “New Zayed” and finally its tagline “Signature communities”. The logo of the advertiser appears at the bottom space, along with their website URL and hotline for further information.
The campaign was seen during the first week of September, on uni-poles and double-decker poles in multiple locations across Greater Cairo.
Industry: Real Estate
Brand: The Estates
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Product Launch | Residential Project | New Zayed
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