After a disappearance since their Ramadan campaign, dairy producer Danone Egypt has returned to launch a new OOH campaign to introduce its rebranding package that is completely different from their previous one as well as promoting its different delicious flavors. The shown images in the ad use a green landscape to be the showcase of two different sizes of Danone's original yogurt that are lied on a wooden white bench; the package is now mainly focusing on the white color, unlike the previous one that was blue. Parallel to it, an ad that uses the same backgrounds and features different flavors such as strawberry, peach and grapefruit. As for the ad copy, it invites viewers to “Make the healthy tasty”, emphasizing that their healthy yogurt that has “No preservatives artificial ingredients” is still tasty. The campaign surfaced on the roads during the first week of September, using uni-poles and billboards in different locations across Greater Cairo.
