Real estate developer Altameer Arabian has appeared on the roads of Cairo with a huge media plan to promote its residential project Rivan which is located in New Administrative Capital.

Showing in the displayed visuals 3D images of the project, it introduces the units that are ready for its residences with a special effect that creates a red layer on the visuals. As for the ad copy, it announces to viewers the name of the project “Rivan”, written in both English and beautiful Arabic calligraphy; as it also shows the project’s tagline “The elite address”, leaving their hotline as a CTA to viewers to obtain more information.

The campaign was launched during the first week of September, using serials of double-decker poles, uni-poles, mega signs and billboards in several locations across Greater Cairo.

Rivan can be your next “Elite address” in NAC-00
Rivan can be your next “Elite address” in NAC-00

The Art & Science of OOH

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