Group’s residential project CFC Homes in New Cairo is back to the OOH scene after their last outdoor
campaign in June, launching an OOH campaign to announce their summer offers with extended payment plans; up to 8 years installments.
the summer season, where there are weddings, new projects and lots of new
beginnings; CFC gives you the opportunity to choose between apartments and
villas, showcasing their offer on a super calming night shot with a navy blue
background and a part of a building appears in the scene. As for the ad copy,
it says “8 years installments” translating the same ad copy to “تقسيط حتى 8 سنوات لفترة محدودة"”. The upper right space includes the advertiser’s logo and hotline as a CTA to the billboards viewers.
up during the first week of September, the campaign can be seen on uni-poles
and mega-signs in different locations across Greater Cairo.
Industry: Real Estate
Brand: Cairo Festival City
Advertiser: Al Futtaim Group
OOH Size: Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: New Cairo | Residential Project | Special Offer | Summer Campaign
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