New Giza University (NGU) has launched a new OOH campaign across the city just in time for the new academic year. The avant-garde institution – which follows the same pattern established by Qatar’s Education City – has launched an outdoor campaign to promote their academic degrees in medical sciences, offered in partnership with University College London. The campaign also introduces their recently-created School of Business & Finance. With minimal yet colorful backgrounds, the ads invite viewers to apply. With uni-poles, lightboxes, mega-signs, and double-decker poles, the campaign can be seen since the second half of the month across the Greater Cairo.
