Diamond Motors brings back the Japanese multinational automotive manufacturer Mitsubishi Motors to the billboards of Cairo after a year of OOH disappearance since their last campaign in 2018, this time introducing their SUV's 2020 Mitsubishi Eclipse Cross and Xpander to make you drive with confidence.

Reflecting exclusivity and elegance on the billboards with a black background and the both silver 2020 Mitsubishi Eclipse Cross side angle and the 7 seater Xpander SUV 1.5  with a combination of edginess and integrated safety features to make you drive with a peace of mind, adding an ad copy that says “Mitsubishi … Performance meets technology”. Another visual with the same background color, this time only showing the front bumper of the car, with an ad copy that says “Japanese equals Mitsubishi”. The bottom space has the car model’s name, brand’s logo, the advertiser's and their hotline as a CTA.

Popping on the roads during the last week of August, the campaign uses a serial of uni-poles and double-decker poles in premium locations across Greater Cairo.

Diamond Motors brings the 2020 Mitsubishi Eclipse Cross and Xpander-00
Diamond Motors brings the 2020 Mitsubishi Eclipse Cross and Xpander-00

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