Following their latest OOH campaign, real estate developer Pyramids Developments continues with their ongoing outdoor strategy to keep promoting their leading commercial project Paris Malls on the billboards of Cairo, announcing that they are expanding even more in NAC.
Reaping what they sow; Pyramids proves their success with Paris Mall New Capital sold out according to their FB page, expanding their developments with Paris East. The visuals use conceptual designs from the inside of the project, along with Eiffel Tower, showing how the mall is big, elegant and sophisticated. Another visual with the same design and ad copy as their previous campaign; “Pyramids is expanding – Administrative Capital”, “Pay the first monthly premium after receiving the unit”.
The campaign surfaced on the roads during the last week of August, using uni-poles, double-decker poles, mega-signs and billboards in different locations across Greater Cairo.
Industry: Real Estate
Brand: Paris Mall
Advertiser: Pyramids Developments
OOH Size: Billboard | Double-decker Pole | Uni-Pole | Mega-Sign
Region: North Africa
Tags: Commercial Project | NAC | New Administrative Capital
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