After announcing the pre-launch of Opal in July, real estate developer Rekaz Developments has upgraded their ongoing OOH campaign, to present new visuals of their mixed-use project Opal Business Complex that will be located in New Administrative Capital.

Using in the visuals the same water marble artwork just like in their previous campaign, and on the other hand, they show a conceptual design of the business complex, looking neat and modern. As for the ad copy, it repeats their slogan “Are you picky?” and on the other ad, it presents to viewers “Opal”, “Business complex” in “New Capital”; including their website URL and hotline for further information.

The campaign was seen during the third week of August, on double-decker poles and billboards in several locations across Greater Cairo.

Rekaz presents the conceptual design of Opal Business Complex-00
Rekaz presents the conceptual design of Opal Business Complex-00

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