Al Ahram Advertising Agency has finally brought back the yearly awaited exhibition, Indoors; announcing the location and time of it with an OOH campaign as well as celebrating its 25th anniversary.

Using a white background that is relaxing to the eyes’ of the viewers; the visuals display a red chair with a lamp right next to it, reflecting the whole idea of the exhibition. As for the ad copy, it is somehow the hero of the campaign, informing viewers of what Indoors is about “The furniture & decoration show”, above it appears the name of the brand with “25 years anniversary”; the event will begin on the 5th of September and it will end on the 8th of September, it will be held at “Cairo International Convention Centre - Nasr City”. This event is sponsored by CIB, Divano and Kardous.

The campaign surfaced during the fourth week of August, using uni-poles and double-decker poles in selected locations across Greater Cairo.

Indoors exhibition returns to celebrate its 25th anniversary-00
Indoors exhibition returns to celebrate its 25th anniversary-00

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