The roads of Greater Cairo have been witnessing a new teaser campaign during the last month with lots of catchy copy, afterward it was revealed to announce the new Club, The Club in the heart of 6th of October City to be your new sports distention all year long brought to you by Egypt’s Ministry of Youth and Sports. Teasing the viewers, the visuals had to be mysterious yet eye-catching at the same time to grab everybody’s attention; using a dark background to be the showcase of the ad and a kid that seems to be swimming in a pool and next to it “Ready?”, “But where is Tito?”, another visual with young men gathered and an ad copy that says Ready?, But where is the squad?, in addition, the same design includes a grownup playing tennis with an ad copy that says “Ready?” “But where is the champion?” leaving everybody wondering about the industry and brand of this campaign. In a while, the campaign was revealed to bring us the first branch of the sports club located in 6th of October City, using the same template design but this time introducing the logo of the brand up there and young ladies having fun because “The squad is gathered in the club”, explaining that “The Club; we now have a club”, “October branch”. One more visual shows a pretty little girl in sportswear with a tennis racket in her hands and an ad copy that says “The little girl is playing at the club”. The bottom space of all the previous visuals includes Egypt’s Ministry of Youth and Sports logo and the advertiser’s logo. The campaign was revealed on the roads during the third week of August, using uni-poles, double-decker poles and billboards and mega-signs in various locations across Greater Cairo.
