Following to their mysterious teaser campaign in July, real estate developer Ajna Developments has upgraded their OOH campaign with new visuals and messages to reveal some hints about the whole idea of their project Ajna. The visuals are enigmatic, and catchy to the eyes; showing flocks of birds flying as well as using the B&W effect on the image. As for the ad copy, it is short and straight to the point just like in the previous campaign; however, it has opened a door for us to acknowledge the fact that Ajna is a vacation project “Sea Differently.”, also announcing that it is coming “Soon.”. The location of the project is still a mystery; perhaps it will be revealed in their next campaign. Upgraded during the first week of August, the campaign uses uni-poles, double-decker poles and mega signs in different locations across Greater Cairo.
