After announcing their collaboration in July, The Knowledge Hub Universities continues with an ongoing OOH campaign to reinforce their partnership with Coventry University and to bring the dream of getting a Coventry degree in Egypt closer to high-school graduates. The new school year starts a few days from now; and the visuals use a calming navy blue background with illustrated leaves on the side. Parallel to it the ad copy appears, stressing on the fact that “Coventry University now in Egypt” and a CTA to students to “Apply Now – September 2019”; leaving their website and hotline for further information along with the logos of the advertiser and brand at the bottom space. The campaign was launched during the first week of August, using uni-poles and double-decker poles in different locations across Greater Cairo.
