Vodafone Egypt has just revealed the outdoor campaign that the telecom operator launched at the beginning of the month teasing viewers about Latifa’s upcoming album. Over the same colorful background, but with a different pose of the Tunisian artist, the ad copy offers the new album called “Fresh” exclusively for Vodafone’s customers – a launch strategy similar to the recent release of Amr Diab’s album. The campaign uses uni-poles, and mega-signs and spreads across the Greater Cairo.
