Back to the billboards of Cairo after a year and a half of OOH disappearance to make up for its lost time; Lebanon-based universal bank and financial services company Bank Audi has launched two parallel yet different outdoor campaigns, since their last outdoor campaign in 2018.

Since back-to-school season is here and everybody is busy trying to pay their children’s school fees, Bank Audi offers “Tuition fees installments for schools and universities over 6 months, with zero bank interests with Bank Audi’s MasterCard during August and September” on an olive green background; next to it, there are a back bag and a bunch of books and the graduates’ cap. Another visual displays their different cards; Silver, Titanium, Shine and World.

In parallel, another campaign with a different purpose shines on the billboards on a navy blue background, raising an important question “Who will win the million pounds?” explaining their offer “With every deposit in your Bank Audi’s account, you will enroll in a million pounds draw” displayed with an extremely creative visual, putting “1,000,000” over Qasr El Nile bridge with a long-shot for our capital, both campaigns have a CTA for audience’s with their hotline, Facebook account and website URL.

Spotted during the third week of August, the campaigns can be seen on billboards, double-decker poles and uni-poles in multiple locations across Greater Cairo.

Pay your kids’ tuition fees and win million pounds with Bank Audi-00
Pay your kids’ tuition fees and win million pounds with Bank Audi-00

Campaign Credits

Industry: Banking

Brand: Bank Audi

Advertiser: Bank Audi Group

OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole

OOH Agency: Digi Print

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Country: Egypt

Region: North Africa

Tags: Back-to-School | Master Card | New Season Campaign

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