After appearing with Mo Salah in an outdoor campaign in June, Oil and gas company Mobil has returned to the billboards of Cairo with a new cross-promotion OOH campaign with Nissan, bringing surprises and gifts to Nissan cars owners. The visuals show a red Nissan Sunny speeding on a high-way and right next to it an oil filter wrapped with a ribbon along with two different oil barrels from Mobile Super and Mobil 1. The ad copy introduces viewers to the special promotion they are offering “If you own a Nissan … You will win an original oil filter with every oil barrel”. The bottom space is reserved for the logos of the mentioned brands, their Facebook page and website URL. The campaign surfaced on the billboards of Cairo during the first week of August, on uni-poles, billboards and mega signs in different locations across Greater Cairo.
