Second outdoor campaign from Orange Egypt this month promotes their music platform Ghaneely with artist Nancy Ajram as catchy ambassador.

Following the signing of a cooperation agreement last May, the superstar will help Orange introduce a totally new stream of entertainment to the market. Apart from providing Nancy Ajram’s latest album exclusively on Orange music platforms – just like we have seen with Ramy Sabry –, the telecom provider will also promote “Ghaneely”, the latest digital music platform with 4G speed that aims at bringing Orange customers closer to their favorite artists. Developed with ARPU’s technology, the app provides the music as well as all news related to the artists.

The ads showcase the singer in one of her album photos with ad copy that informs viewers how to subscribe to get all the news from their music stars, and also the promotion of singing a song with Nancy Ajram.

With Large and X-Large uni-poles, Lightboxes and Flags, the campaign can be seen across the Greater Cairo.

The Art & Science of OOH

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