Following the same pattern of each year and after their campaign in January, event planner and organizer Pyramids International Group has returned to the OOH scene with an outdoor campaign to announce the 64th edition of Cairo Kids & Mothers international exhibition that will begin on the 23rd of August and end on the 25th of August in Egypt International Exhibition Center. 

The visuals use a white background to be the showcase of a loving mother with her child modeling in winter clothes; the ad copy reintroduces the idea of the event “Kid & mother clothes showroom”, and right under it the name of the event “Cairo Kids & Mothers International Exhibition” with the dates “23 – 25 August 2019”. At the bottom space, we can find a bunch of sponsors such as the Ministry of Trade and Industry and a lot more with the location, website URL and hotline for further inquiries.

The campaign surfaced during the first week of August, using uni-poles, billboards and flags in several locations across Greater Cairo.

The 64th edition of the Cairo Kids & Mothers exhibition is finally here-00
The 64th edition of the Cairo Kids & Mothers exhibition is finally here-00

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