Brought to you by Orascom Development, American actress, singer, dancer and producer Jennifer Lopez performs in Egypt for the first time ever as a part of “It’s my party” tour, celebrating her birthday with the pharaohs in New Alamein City.

As shinny as her appearance, performance and career; the visuals include the lights of the stage, with the megastar standing there holding her microphone and giving a dreamy look in a green performance bodysuit. The ad copy spill the beans on the concert’s location, date and time “Venture Lifestyle presents”, “Jennifer Lopez”, “It’s my party” held on “Friday, August 9, New Alamein City, Egypt”, letting you know that “Tickets on sale at”. The upper left space includes the advertiser’s logo and next to it is their project’s logo “O West”, while the bottom space includes their cross promotion partners, powered by Etisalat, financial partner Arab African International Bank, fashion sponsor Nagwa Zahran Fashion, in addition to Nile FM, The G Hotel, Kings Polo, Seacode Beach Club, Deezer, Uber, Mercedes-Benz and Enigma.

The campaign popped on the roads during the first week of August, using uni-poles and mega-signs in various locations across Greater Cairo and the North Coast.

J-Lo celebrates her birthday with a live concert in New Alamein-00
J-Lo celebrates her birthday with a live concert in New Alamein-00

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