After bringing Saber Rebai to the billboards of Cairo in an outdoor campaign during June, real estate developer Marseilia Group continues to promote their projects, now focusing on their vacation project Cascadia in North Coast. Using a whole lot of different visuals in the ad, they show different bright colors of flowers that will surely grab your attention; and another one illustrates the sea and the sand, bringing to the billboards the real summer vibes. As for the ad copy, it is unified in all the visuals; it introduces the name of the project “Cascadia” and its location “North Coast”, referring to the project as “New Sa7el destination from Marseilia” along with their slogan “Creative island”. Regarding the bottom space, we can find their logo, website URL and hotline for further information. The campaign was launched during the last week of July, on serials of uni-poles, double-decker poles and mega signs in different locations across Greater Cairo.
