Just in time for Eid al-Adha, Raw Entertainment has appeared on the billboards of our beloved Cairo with a new OOH campaign to announce the awaited movie Welad Rizk part 2, starring Ahmed Ezz, Amr Youssef, Ahmed El Fishawy, Ahmed Dawood and Karim Kassem. Using in the visuals a black background with our favorite brothers featured right in the center of the ad with a B&W effect, each character appears more with the poses of the actors. Regarding the ad copy, it informs viewers with the name of movie “Welad Rizk 2” written in both Arabic and Franco-Arabic, also mentioning that Vodafone is the official sponsor of this movie, and parallel to it appears the logos of the producers such as Raw Entertainment and Synergyfilm. The bottom space is reserved for the credits, and a reminder to viewers that this movie is rated +12. The campaign was launched during the first week of August, using uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
