Following their latest campaign in June, global QSR franchise McDonald’s is still out there on the roads of Cairo, bringing us delicious meals and great promotions; and as expected from them every now and then, McDonald’s announces with an OOH campaign that they are adding a new sandwich “Tex Mex” to their menu for a limited period of time.
The visuals show in details the mouth-watering components of the sandwich with jalapeños that emphasize how spicy it is, the delicious buns and the melted cheese will definitely steal your attention; depending on your choice, they are offering the Tex Mex in both chicken and beef. As for the ad copy, it introduces the name of the sandwich “Tex Mex Burger”, also mentioning that it is “New” and “For limited period”
The campaign was seen during the fourth week of July, on uni-poles, double-decker poles and billboards in multiple locations across Greater Cairo.
OOH Size: Billboard | Double-decker Pole | Uni-Pole | Gate
Region: North Africa
Tags: Global Brand | Mansour Group | QSR (Quick Service Restaurant) | Tex Mex
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