After a total absence of 22 months from the OOH scene since their latest OOH campaign, Samcrete Developments returns with a new branding outdoor campaign, bringing back their leading residential project Pyramids Heights. The visuals are extremely simple to remind the billboards viewer’s with their identity, using a navy blue background and their logo in the center of the ad, while the bottom space has their hotline and website URL for any further information. Another visual with the same background brands their projects, including the logos of Pyramids Heights Residence, PyraMed Medical Part and Pyramids Business District. Using uni-poles, the campaign appeared on the roads in the last week of July in multiple locations across Greater Cairo.
