After appearing on the roads with a branding campaign in June, French-Egyptian real estate developer Pyramids Developments is continuing with a promising OOH strategy to advertise their projects on the billboards of Cairo; this time bringing on an outdoor campaign their commercial project Paris Mall that is located in New Administrative Capital. The advertiser has repeated visuals, using the same colors and ad copy distribution; while focusing on their commercial project Paris Mall. The logo of the advertiser appears with a message right under it “Pyramids is expanding – Administrative Capital”; and another ad that shows the logo of the project with another message to viewers “Pay the first monthly premium after receiving”; with a CTA at the bottom corner “Call us” with their hotline for more information. Spotted during the third week of July, the campaign is seen on double-deckers and butterfly double-decker in various locations across Greater Cairo.
