After changing lots of lives in Ramadan, Egyptian non-profit foundation Misr El Kheir returns before Eid al-Adha with an OOH campaign to encourage everyone to get their sacrifice voucher.
Using in the visuals a white background, similar to what they did last year; with an ad copy that informs viewers of how many kilos of meat they can get and next to it the price. In addition to another visual with a partition, one side shows a picture of a cow and the other one has a message to viewers that says “To get your voucher, call 16140 and one of our representatives will come to you” along with more information about their location and website URL.
The campaign surfaced on the roads during the second week of July, on uni-poles, double-deckers and billboards in different location across Greater Cairo.
Brand: Misr El Kheir
Advertiser: Misr El Kheir Foundation
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Eid al-Adha Campaign | Social Initiative
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