Real Estate Developer LaSirena Group brings their North Coast project back to the billboards of Greater Cairo before the end of the summer heat. After a couple of months promoting LaSirena Palm Beach project in Ain Sokhna, the group relaunches their outdoor campaign for their North Coast project with new artwork of Mediterranean Sea waters and attractive payment conditions. Without slogans or supplementary ad copy other than the payment plan, the ads showcase the sea and the logo of the group in a matching blue. The new campaign replaces some of the previous ads, and also spreads on new locations across the city using uni-poles, double-decker poles.
