After appearing in a campaign in January, the Islamic banking institution alBaraka Bank has appeared with a new OOH campaign, joining just in time to promote their Quarter Certificate with a new quarter.

The visuals show a gradient grey background with a calendar displaying on the left side, emphasizing the arrival of a new quarter; as for the ad copy, they are basically presenting the Quarter Certificate that they are offering with a “Monthly deposit” with “12.5%”. The bottom space is booked the logo of the bank and their hotline for more information.

The campaign was spotted during the first week of July, on uni-poles, double-decker poles and billboards in multiple locations across Greater Cairo.

alBaraka Bank returns to reinforce their Quarter Certificate-00alBaraka Bank returns to reinforce their Quarter Certificate-01
alBaraka Bank returns to reinforce their Quarter Certificate-00

The Art & Science of OOH

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