After bringing French Montana to the roads of Cairo with a campaign in April, event’s organizers Egypt Calendar returns to the billboards with a new OOH campaign to announce the arrival of the American singer and rapper Russell Vitale aka Russ to do a concert that will be held in the North Coast and hosted by Cvents.

The visual display a navy blue background with the star featured in the ad, and right behind him a neon halo that does a great contrast with the background and the effect that is used in the ad. Regarding the copy, it announces viewers with the name of the singer “Russ” written in large purple fonts, along with “For the first time in Egypt”, the date of the concert “Aug 2nd” and its location “Music Arena Almasa New Alamein”; the bottom space is reserved for the logo of TicketsMarche where you can get your tickets and next to it appears all the sponsors such as QNB, Coca-Cola, Swvl, Nile FM and much more.

The campaign surfaced on the roads using double-decker poles with a limited media plan during the third week of July in the heart of Greater Cairo.

Cvents hosts The Wolf for the first time in Egypt-00
Cvents hosts The Wolf for the first time in Egypt-00

The Art & Science of OOH

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