Egyptian real estate development joint stock Company, The Land Developers (TLD) reinforces its first leading project Armonia in the heart of the New Administrative Capital , after revealing its teaser OOH campaign back in May.
Using the same visuals with the same design templates; the visuals have a black background that goes well with their elegance nature, along with their logo at the center of the ad, while the bottom space has the project’s slogan “New concept at the new capital”, in addition to the advertiser’s hotline, logo and website URL. Other visuals have “Your perfect.. Infinity pools”, revealing their summertime heavenly infinity pools from the angle of the holidaymakers.
The campaign started to spread during the fourth week of July, using serials of double-decker poles in different locations across Greater Cairo.
Industry: Real Estate
Advertiser: TLD The Land Developers
OOH Size: Double-decker Pole
Region: North Africa
Tags: NAC | New Administrative Capital | Summer Campaign
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