Misr El Kheir is back on the billboards of Greater Cairo to raise donations for the upcoming Eid of the Sacrifice. Launched during the second week of August, the campaign follows the straightforward trend of the foundation’s outdoor initiatives with ad copy that informs viewers of how to donate. The ads showcase a picture of a lamb over a green pasture, as well as the logos of all supporting banks and financial institutions at the bottom of the ads – QNB ALAHLI, ADIB, National Bank of Egypt, Bee, Fawry, and Masary. With Large and X-Large uni-poles, Lightboxes and Chassis, the campaign spreads across the Greater Cairo.
