After “Rising for the goal” with the OPPO F11 Pro’s campaign in June, leading consumer electronics and mobile communications brand OPPO holds brand positioning in the market and proceeds with a successful ongoing OOH strategy to promote the variety of mobile device models they are producing. Now shifting their focus from OPPO F11 Pro to the stunning OPPO Reno.
OPPO fires back at their competitors with a device that holds unique and exciting features; using in the visuals dark petrol colored backgrounds with two OPPO Reno, making the width of its screen clearer, and right in the screen it shows a spaceship and in the other screen, it closes up to the spaceship; presenting an amazing zoomed-in shot that is not pixelated like in most cases. The brand focuses on the thrilling feature that this device has with those shots, stepping out of the shadows and showing us that creativity will no longer be restricted by distance with the Reno 10x Zoom tri-lens setup. As for the ad copy, it advises viewers to “Broaden your vision”; the bottom space includes the mobile features “10x Hybrid Zoom”, “48MP” and “Ultra Night Mode”, all those previous features will simply help you get closer to everything around you.
The campaign was launched on billboards and mega signs during the third week of July, with a limited appearance in the heart of Greater Cairo and the North Coast.
Industry: Mobile Devices
Advertiser: OPPO Electronics Corp
OOH Size: Billboard | Mega-Sign
OOH Agency: OUTSITE OOH Media Agency
Region: North Africa
Tags: Global Brand | OPPO Reno
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