Following their Kit-Kat campaign in June, Swiss global brand Nestlé is still promoting its brands on the billboards of Cairo; bringing back Fitness in an OOH campaign their breakfast cereal/granola brand but this time reinforcing the latest product in the line, Fitness Toasties. Since everyone is looking forward to getting in shape or even stay in shape for the summer, those Toasties with wholegrain oats will definitely help you achieve that. Using in the visuals a bluish-grey background with the variety of flavors that this product has in the center of the ad. As for the copy, it has the name of the product written in Arabic using large fonts “Fitness” with their slogan “The right crunch”. The campaign was seen during the second week of July, using uni-poles, double-decker poles and mega signs in different locations across Greater Cairo.
