Brought to you by the distributor of TCL, Tornado, Toshiba and many other brands, El Araby Group continues to dazzle on the billboards of Cairo, this time promoting Sharp’s refrigerator featuring actress Dorra Zarrouk, in less than a month since their latest OOH campaign this July.
With a dark background reflecting elegance and a modern house to reflect the “Lifestyle” you will get when you purchase Sharp’s refrigerator, the visuals show superstar Dorra Zarrouk as the brand’s ambassador. As for the bottom space, it has the advertiser’s logo, hotline and social media accounts for any further information, in addition to announcing that this product does not only come with high-quality but also with an energy-efficiency feature. Other visual shows the refrigerators in line, side-to-side with different colors that reflect the model's edgy look, adding one more visual to reveal the refrigerator from the inside, giving you a closer look of the space that you will own, organizing your food in a classy useful way.
Using uni-poles, double-decker poles and butterfly double-decker poles, the campaign started during the second week of July in multiple locations across Greater Cairo.
Industry: Home Appliances
Advertiser: ElAraby Group
OOH Size: Double-decker Pole | Gate | Uni-Pole | Butterfly Double-decker
Region: North Africa
Tags: Dorra Zarrouk | Multi-Channel Campaign
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