Kemet Foods has launched a new OOH campaign to promote Egyptian pretzels brand Pretzo; your ideal companion snack during the football games. With the stadium as a background and different shapes and flavors of Pretzo, the ad copy states that Pretzo is “Pretzels experts since 1998”, while their shapes are “Original”, “Sticks” and “Mix”, and the flavors of “Salt”, “Tomatoes”, “Sweet chili”, “Jalapeno cheese” and “Chili and lemon”. Another visual with the same background and an ad copy that says “A snack that scores” to encourage people to eat Pretzo while watching the games. The campaign popped during the first week of July, using uni-poles and billboards in various locations across Greater Cairo.
