A new OOH campaign from Novus Stanza Developments promotes the payments conditions for their holiday resort “Golden Beach” in South of Sinai. Offering state of the art facilities, full amenities and outstanding services, the two Golden Beach Resorts are a great holiday option for families who wish to be active and enjoy the spectacular beach scenery of Ras Sudr. Launched in the second half of the month, the ads showcase a lady laying on a hammock over crystalline sea waters and under a bright-blue sky, with ad copy that reads “Live as you wish”. Payment conditions and hotline details are included in every ad to attract viewers attention, especially since the units are ready for delivery. The campaign uses uni-poles, double-decker poles, lightboxes, and mega-signs across the Greater Cairo.
