The first Edutainment center for children Kidzania launches an OOH campaign to announce their singing competition, especially for kids, starting from the 4th of July until the 30th of August. Using in the visuals a theatrical background to be the showcase for three children performing and the comedian Ahmed El Garhy as the host, wearing a fancy tux and presenting the young talents. The ad copy introduces the advertiser “Kidzania Cairo”, their message to viewers “Embolden your talent” and “Sing out”. Kidzania partnered with CBC and Shaga3App; the bottom part is reserved for their hotline and all their sponsors such as Al Ahram, Chipsy, CIB, Coca-Cola and the list goes on. The campaign was spotted during the second week of July, using uni-poles and double-decker poles in a limited media plan across Greater Cairo.
